The Golden Tweet Ratio
I recently read an article published on NYMag.com about the coveted tweet ratio (fair warning: the article focuses on politics). The tweet ratio is a Twitter phenomenon wherein a tweet is judged on its merit by the ratio of replies to likes/retweets. Internet lore claims that the 'worse' a tweet is, the more replies it will have, due to the fact that if users enjoy/agree with a tweet, they will merely retweet or like it instead of taking the time to reply. I've seen many, many jokes made about the ratio in response to questionable tweets from brand accounts, celebrities, and politicians, and it has piqued my interest. The Golden Tweet Ratio is often approached with a humorous lens, but the fact that it has become popular across Twitter and internet pop culture is fascinating to me as I think it sheds light on several 'internet behaviors' if you will. First off, it's illustrative of the 'prosumers' of Web 2.0. Users interacting with tweets and writin...